REVIEW

The Ultimate Buying and Selling Machine

If you think that a lack of cash, credit, experience or education is keeping you from making your fortune in real estate, Larry Goins is out to change your mind.

Larry is the first to admit that success wasn't instantaneous when he left his "day job" to search of personal and financial liberation in the real estate arena. Times were tough. He had just lost his wife to a bout with breast cancer.

Faced with the pressure of being a single dad and his own desire to provide the best possible opportunities for his daughter to succeed in life, Larry totally immersed himself in real estate education. He had dabbled in it before, he says, but the deals just didn't seem to "click."

Total REI Immersion and Persistence Pay Off

Larry says he read every book he could get his hands on, took courses and became acquainted with the players in his local real estate scene. Soon, he was able to get more deals "clicking" than many investors would know what to do with. He's been packing a serious wallop in this business ever since.
Not only is Larry a licensed as a mortgage lender and mortgage broker in North Carolina and South Carolina, he is also licensed in those states as a Real Estate Broker and General Contractor. But his reach in the industry extends well beyond the numbers, nuts and bolts.

Larry is a strong believer in the power of networking to build a strong real estate business, and he's got the credentials to prove it. He's a member of the North Carolina Association of Mortgage Professionals and the National Association of Mortgage Professionals. He also served as president of the 350-member non-profit Metrolina Real Estate Investors Association in 2003-2004.

Don't Dream it, Be It!

According to Larry, your success in real estate -- or any arena starts with establishing clear and detailed goals in numerical order on paper. But first, you must believe that each goal is attainable, be able to visualize achieving it and play an active role in measuring your progress.

When you follow his suggestions, which Larry lays out step-by-step in his Ultimate Buying and Selling Machine course curriculum, even your wildest dreams can take shape in reality. All it takes is a goal, the right tools and your own determination to build your real estate empire.

In establishing his own goals for developing the Ultimate Buying and Selling Machine course, Larry envisioned a step-by-step system that would allow investors attain success by working only a few hours a week, but he also wanted a system he could use as a business plan to train employees to work for him on commission.

To achieve these goals, Larry incorporated technologies that would be universally successful at saving time and effort while generating fast profits. Level of education or experience are totally irrelevant when it comes to making tons of cash with the Ultimate Buying and Selling Machine, Larry says.

Larry designed this automated real estate investment course from his decades of rich experience in the field. In the Ultimate Buying and Selling Machine, Larry combines easy-to-use Internet technology with written and audio course collateral. He currently uses this system to buy and sell 10-15 houses per month without talking to a single realtor, FSBO, attorney, appraiser, or buyer.

The Ultimate Buying and Selling Machine showcases Larry's bounty of real estate knowledge that ranges from the practical to the highly technical. The course reflects an industry in transition as investors strive to adapt to emerging technologies, but it also draws upon common sense and solid, long-standing strategies for making money in real estate.

The Ultimate Buying and Selling Machine Runs on You

Here are a few of the processes and strategies Larry designed, simplified, customized and put into place to create this awesome system that he likes to call "a franchise in a box."

• Goal setting and time management.
• Securing the best property deals by establishing search criteria, performing analysis and using inspections to your best advantage.
• How to excel in business communications and marketing by using the right media for any conceivable business scenario, including letters, email, scripts, signage and more.
• Using your computer to save time in your real estate business instead of wasting it.
• How to negotiate the deals you want on your own desired terms.
• Tips for navigating the short sale process and what red flags to avoid.

Time Is Money, and Automation Saves Both

How did Larry find the time to achieve mega-success in the real estate business? He saved it! Here are some of "Ultimate" time saving tips that automate the tasks that consume the largest chunks of your time, while providing the least significant return on your precious investments in your business.
Put Your Business Phone on Autopilot.

Larry liberated himself from his cell phone and trained an answering service to field his calls using specific scripts designed to identify only the prospects he wanted. He took this step of weeding out the tire-kickers a step further with the addition of a service that records the caller's name and phone number and organizes it all according to the categories you establish.

Setting up your call capture service with multiple voice mail boxes is a great way to route your calls to save you hours of time wasted on the phone, Larry says. In the Ultimate Buying and Selling Machine, Larry provides all the scripts and tips you need to save hours every week.

Larry also suggests that his students use the freely available Mozilla Firefox browser to us his specialized set of tabbed Bookmarks. Here, Larry accelerates frequently made search processes to NASCAR speed.

In this course, Larry tells you exactly how to build an automated email database to store your buyer's list. He then explains how you can target realtors, for-sale-by-owners (FSBOs), investors and others with perfectly worded and times email messages that were designed to grab attention and "scratch" the recipient's "itch" to make a deal.

SUMMARY
In developing the Ultimate Buying and Selling Machine course, Larry Goins envisioned a step-by-step system that allows investors to achieve success by working only a few hours a week. But he also wanted a system he could use as a business plan that allowed him to easily train employees to work for him on commission.

This system showcases Larry's bounty of real estate knowledge that ranges from the practical to the highly technical. The course draws upon common sense and solid, long-standing strategies for making money in real estate.

Larry combines easy-to-use Internet technology with generous written and audio course collateral. He currently uses his system to buy and sell 10-15 houses per month without talking to a single realtor, FSBO, attorney, appraiser, or buyer.

In the Ultimate Buying and Selling Machine, Larry gently ushers even the most technophobic of students into the Brave New World of Real Estate Investing with easy-to-use tools and simple guidelines to follow in marketing, evaluating properties and negotiating deals. In short, this system guides students through the process of making the smartest deals on the best properties in the hottest neighborhoods out there.

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