REVIEW

ShortSaleology with Cory Boatright

Last year, Loss Mitigation Specialist and "Short Sale Fundamentals" author Cory Boatright posed the eternal question, "Are you sick of crappy Short Sale Pre-Foreclosure Courses?" And many entrepreneurs the real estate investment (REI) world responded from behind their paperwork trenches with a resounding, "Yes! We’re tired!"

Those who say that elephants have the best memories likely have never met a pack of real estate investors who’ve spent a fortune on sexy REI systems that brought lackluster results.

These stories haunt the nearest bar at every real estate investing seminar I attend. Some of them date back to when Pet Rocks were all the rage, Disco seemed cool and gas lines wound around city blocks.

Having spent nearly $200,000 in my real estate career on materials that rarely worked for me the way they were supposed to, I was hesitant at first. I am, after all, an expert at the short sale. “What could this kid teach me that I don’t already know?” I thought, tugging at my collar.

Short Sales 2.0

Maybe it was the tone of Cory's question that penetrated the skepticism that lingers in my mind whenever I hear of a new approach to making better real estate deals. But somehow, Cory’s words struck a resonant tone.

When I checked out Cory's latest resources on short sales and pre-foreclosure investing, I instantly knew that he was on to something great: Something that shows immense potential to totally change how our community views effective coaching, education and networking in the short sale and pre-foreclosure investment arena.

How so? In a word: Convenience.

24/7 One Stop Shopping with ShortSaleology

Cory recently announced the release of ShortSaleology, the exclusive membership-based community he's created specifically for short sale and pre-foreclosure investors. “It's like MySpace for short sale and pre-foreclosure investors,” Cory explains. “Only ShortSaleology is much, much better.”

In a nutshell, ShortSaleology is a master-planned, gated on-line community for investors who want to penetrate hot short sale and pre-foreclosure markets.

Streamlining the Short Sale Deal

Cory’s intuitive tools, resources and forums were designed specifically to facilitate the traditionally scattered, complicated, time-intensive processes that are typically associated with tapping these markets’ awesome potential.

Ultimately, ShortSaleology’s myriad conveniences help investors boost their numbers by allowing them to focus on the deals instead of the busywork. As Cory says, “We do all the heavy lifting for you.”
At ShortSaleology, some of Cory’s luxurious community amenities and fully automated processes for real estate investors include:

• VIP access to Cory's expert in-house Lender Negotiation Team;
• Private short sale funding sources for your deals;
• Closing Coordination Services from trained agents
• Lender-specific Short Sale packets;
• Automated pre-foreclosure marketing;
• Comprehensive database of lenders and private contacts;
• A supportive community network;
• Deep discounts on P-NOD (Pre-Notice of Default) leads;
• Access to regularly scheduled members-only conference calls with lively Q&A sessions;
• Discussions and interviews with industry experts on hot trends and emerging developments;
• Ongoing, private education with easily accessible audio and video downloads you can review at your convenience;
• Access to Cory’s private tool kit of tested resources;
• Reviews that provide play-by-play highlights of the hottest deals;
• Member's-only discounts on existing and new products, and
• Other great perks such as research reports, trend spotting and educational materials for rapid advancement in the short sale and pre-foreclosure investment learning and development curves.

What Makes Short Sales a Hot REI Option?

Short sale and pre-foreclosure deals are a more viable real estate investment strategy now than they have been for a long time in our industry. That’s why ShortSaleology is especially relevant to investors in today’s markets.

According to the National Association of Realtors (NAR), short sales currently account for nearly 20 percent of overall home sales. As the foreclosure epidemic continues to spread throughout the mortgage lending industry, these types of deals are likely to grow in appeal for lenders, troubled homeowners and real estate entrepreneurs alike.

Faced with stalling housing markets, some major lenders and loan servicers are more eager than ever to make short sales to help mitigate their losses. Trouble is that they’re so inundated with foreclosure activity that they’re often taking longer than ever to respond, even to sweet offers. Despite the renewed lender enthusiasm to accept short sale deals, the processes required to make it all happen remain daunting to many investors.

Anatomy of a Short Sale Deal

A short sale requires the approval of the buyer, the seller, and the mortgage-servicing company, all of whom can impose deal-breaking obstacles, delays and mazes of paperwork.

Although short sales can be a good way for lenders to minimize losses, they typically result in losses of 20 percent of the original loan amount, compared with an average loss of 40 percent for homes that are sold after foreclosure, according to a recent analysis by Clayton Holdings Inc.

In many cases, loans have been rolled into securities — which means that the mortgage servicer must consider the interests of the investors who own the loans. Deals can shatter because the mortgage company rejects the price that has been agreed upon by the buyer and seller. Long delays and tedious negotiations can strangle even the best-laid deals and strain the patience of any investor.

Cory created ShortSaleology with all of this in mind. By deploying resources and tools that address these challenges, Cory is making short sales and pre-foreclosure deals more accessible to real estate investors, and slaying some serious demons in the process.

Why Join the ShortSaleology Community?

With his robust array of products and services at ShortSaleology, Cory says, "I like to get right to the point about how you can get the short sale done and become your own local expert. I show people a way to make money even if they don't get the short sale approved with our profit exit strategies. The results are just phenomenal."

ShortSaleology is not for everyone, Cory warns. If you want to personally handle every aspect of your action, this strategy is not for you. If however, you want to outsource and automate the busywork in your short sale and pre-foreclosure deals, and be part of a vibrant, short-sale focused community of real estate investors, ShortSaleology’s one-stop shop approach may be just the solution you’ve been hoping for.

“People sign up for ShortSaleology for two reasons,” Cory says. “One is to get all the short sale work done automatically. The other is because there may be some aspects of the short sale deal that makes folks uncomfortable, so they come to us for support. Then they find that they enjoy using the tools and learning from the various resources available and participating in our short sale-focused on-line community."

Outsource your Negotiations to the Experts

The Lender Negotiations Team is a highlight among ShortSaleology community features, Cory says, because, “Our team has 40 years of combined experience in debt collection and loss mitigation. As many of us know, dealing with lenders can be a frustrating and time-consuming part of any short sale deal's process. Many times, because the lenders know our negotiations team, we can get through the traditional barriers and get the job done much faster.”

ShortSaleology helps members sail through short sale and pre-foreclosure deals faster and produces stellar numbers that twinkle on their spreadsheets. Cory reports that in March, his Lender Negotiations Team secured more than $2 million in discounts from lenders.

Secure Instant Financing for your Deals

Another favorite feature of ShortSaleology members is the opportunity for financing, Cory says. "Members have access to millions of dollars in private funds. You can use that money to close your short sale deals.” By tying these and other resources together for investors in one user-friendly community, the technical aspects of dealing in short sales and pre-foreclosures is easier than it ever has been in the past. But it’s the strong sense of community solidarity that brings it all together, Cory adds.

Outsource your Closings

Even when it comes to sealing your deals, ShortSaleology has got its members covered. Cory’s services in this area are better than a chauffeured limousine ride to the close.

"We offer members Closing Coordination Services from trained agents who can handle all of the transaction's busywork for you, then mail you a CD with all of the closing documents,” Cory says. “Members don't even have to show up at the closing if they don't want to." Still, most want to be there Cory says, because nothing beats the thrill of closing an excellent short sale or pre-foreclosure deal.

Grow your Business with eNetworking and Personal Coaching

Personal attention is another plus for members, Cory finds. “I'm in the community forum every day answering questions and building relationships in the community. It's a great way to make connections. We’ve been amazed by how eager our members are to share resources and swap stories.”

SUMMARY
Short sale and pre-foreclosure deals are more viable real estate investment strategy now than they have been for a long time in our industry. As the foreclosure epidemic continues to spread throughout the mortgage lending industry, these types of deals are likely to grow in appeal for lenders, troubled homeowners and real estate entrepreneurs alike.

That’s why Cory Boatright's ShortSaleology is especially relevant to investors working in today’s markets. In a nutshell, ShortSaleology is a master-planned, gated on-line community for investors who want to penetrate hot short sale and pre-foreclosure markets. Cory’s intuitive tools, resources and forums were designed specifically to facilitate the traditionally scattered, complicated, time-intensive processes that are typically associated with tapping these markets’ awesome potential.

By providing seamlessly integrated automated processes, coaching and community support with all the other resources you need to get your deals done quickly and effectively, ShortSaleology frees you to focus on the deals you want to make, and helps you to produce numbers that’ll make you want to frame your spreadsheets. It's a great solution for individuals and companies who want to focus on the deals rather than on the busy work.

ShortSaleology’s revolutionary one-stop-shop approach to providing tools and resources for short sale and pre-foreclosure investors saves valuable time and money. But it also boosts your confidence and agility in how you handle your short-sale and pre-foreclosure transactions.

By providing seamlessly integrated automated processes, coaching and community support with all the other resources you need to get your deals done quickly and effectively, ShortSaleology frees you to focus on the deals you want to make, and helps you to produce numbers that’ll make you want to frame your spreadsheets.