Lies, Lies, Lies: Mining for Truth in Real Estate Investing
I’ve heard a lot of talk from self-proclaimed real estate gurus out there that homeowners are willing so sell their properties at 30 percent to 60 percent below value to real estate investors on the very first call. This is a pervasive myth that needs to be shattered. Right here. Right now.
The truth is that sometimes, if they do enough marketing, an investor will get lucky and a stray seller will discount their property on that first phone call. However, statistics show that effective sales negotiations take a lot more effort to pass that mustard.
The Facts About Sellers and Effective Negotiations
National research shows the following data regarding investor contact with sellers and how real-life deals actually transpire:
- Eighty percent of real estate deals take place between the 5th and 12th conversation investors have with sellers.
- Only two percent of real estate deals take place after only one conversation with the seller.
- In reality, only 10 percent of real estate investors bother to talk to sellers more than three times. And that’s your competition as a real estate investor!
Evidently, the playing field is wide open for real estate entrepreneurs who apply some tenacity and sound strategies in negotiating with sellers. Successful investors, those who are thriving while others settle for “surviving,” know that that it takes more than one conversation with sellers to pull off the deals that make a difference in their real estate businesses.
Go Deep for the Best Prices!
If you’re looking for deep discounts on your transactions, you have to maintain your focus on establishing a great rapport with sellers. Doing this successfully could take several conversations over the course of up to six months. Smart investors are willing to put in the time because they know that their patience and persistence pays off.
People who are talking to sellers multiple times using SalesTeamLive’s Follow-up Campaigns are getting discounts of $30,000 to $70,000 below the opening offer they made to the seller on their first call. They’re succeeding where others fail because they make multiple contacts with warm leads and their strategy is sound; they know that negotiating can be the highest paying job in the world.
How the Big Players Do It
Dan Doran has created the best sales course on the planet. It’s called Sales Mastery for Real Estate Entrepreneurs. Here, he teaches investors that if there’s equity in a property, then get in the car and go meet with the seller! You’ll get an immediate 10 to 20 percent discount just for taking time out to establish a great rapport with the seller. ANd you’ll do this through initiating multiple conversations with them.
Six Steps to Negotiating with the Masters
Making your dream deals not only requires persistence, it also takes some finesse. Nobody in this business can better instruct you on adding the “magic touch” to your deal negotiations than Dan Doran. Here are some cues you can take from his Sales Mastery for Real Estate Entrepreneurs course with Richard Roop and Willie Hicks.
- Get on Top of Your Game: A useful trick for anti-stress and instant mood elevation is to recollect your last great transaction or happy moment. Use this memory to infuse your negotiations with passion and confidence. Tap into the resources you’ve got to make an instant change. Go into the negotiation with a fresh attitude and a clear vision of the goals you want to reach and the steps it’ll take to get there. If you spread enough enthusiasm, even your prospective client eventually will catch it.
- Deliver a Great Presentation: Always use a simple, prepared presentation: this strategy is scientifically proven to boost your sales. Most investors don’t even realize they need one because they’re in a rut of thinking that real estate is just a numbers game. They’re wrong. Don’t be jaded. Remember, you’re selling a service. Show clients the magic you can work for them. Embrace your purpose as a problem solver. When you’re dealing with prospective clients, address them by name, agree with them whenever possible, avoid using technical jargon and always follow a script.
- Uncover the Hot Button Issues: Beyond the obvious financial problems that are likely to burden your prospective clients, figure out what other factors may play a role in their distress. Chances are, the hot-button items are emotional rather than financial in nature. To get a handle on your clients’ hot buttons, you have to spend time with people, and be sincere in your motivation to help solve their problems. By spending quality time with clients, you’re able to use the hot-button issues you’ve identified to gage their agitation levels. Once you’ve done this, you can draw them into the solution posed by your proposal and hopefully, give them some peace.
- Nail the Close: A good closer is a great presenter in this business. Many real estate investors don’t realize that the sale is actually created during the presentation, not during the close. A good way to engage with your clients is to apply yourself in conducting a great value-building presentation. Even if you’re not completely convinced that the client is into the deal, you must always mentally proceed with the sale. Here again, attitude is everything. To instantly improve your sales results, commit yourself to performing a great presentation. If you can do that, all that’ll be left in the close is the paperwork.
- Follow up Like a Master: Do what others won’t, or just don’t bother to do: follow up after the close. The more distressed the client is, the more important it is to follow through after the close is complete. This important step lets people that they’re important: It crowns the transaction. It’s also how you’ll get your greatest testimonials.
- Elevate Your Self Esteem: Develop a great self image relative to selling. Richard and Dan say they battle this challenge constantly in their personal coaching endeavors. A positive self-image is the most powerful sales tool in your kit. If you believe in yourself, you can do anything. Get negative sales experiences out of your head. In coaching, Boost your self-image and you’ll make better deals and get phenomenal sales.
You can read more about it in my Sales Mastery for Real Estate Entrepreneurs course review in the Resources section of GaryBoomershine.com.
Don’t Be a Sucker: Get the Facts Before you Invest
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